top of page
Portfolio
These are examples of some projects I have worked on throughout my career. I can help clients tell their story and let their expertise come through in compelling content and converts. Click on the image to read more.
Blog & Content Writing
I write blogs on behalf of my clients on whatever cadence they need to reach their goals. I have over 100 ghostwritten articles that are currently helping my clients gain new followers and generate leads.
After I conduct an interview with the subject matter experts, I write copy that interests readers and explains difficult concepts. You can see examples of blogs I wrote previously when working as a marketer for a life insurance company by clicking the links below. Before I arrived at the company we wrote many articles that didn't necessarily do much to drive business. After implementing the strategy I drafted, website visits increase significantly and the agents leveraged them frequently in their deals.
https://www.betterlifeins.com/how-do-annuities-work/
https://www.betterlifeins.com/5-things-to-consider-before-replacing-your-existing-betterlife-policy/
https://www.betterlifeins.com/how-much-life-insurance-do-i-need/
https://www.betterlifeins.com/four-things-life-insurance-companies-use-to-determine-how-much-you-pay/
https://www.betterlifeins.com/answers-to-your-top-3-questions-about-life-insurance/
https://www.betterlifeins.com/do-i-really-need-life-insurance/
After I conduct an interview with the subject matter experts, I write copy that interests readers and explains difficult concepts. You can see examples of blogs I wrote previously when working as a marketer for a life insurance company by clicking the links below. Before I arrived at the company we wrote many articles that didn't necessarily do much to drive business. After implementing the strategy I drafted, website visits increase significantly and the agents leveraged them frequently in their deals.
https://www.betterlifeins.com/how-do-annuities-work/
https://www.betterlifeins.com/5-things-to-consider-before-replacing-your-existing-betterlife-policy/
https://www.betterlifeins.com/how-much-life-insurance-do-i-need/
https://www.betterlifeins.com/four-things-life-insurance-companies-use-to-determine-how-much-you-pay/
https://www.betterlifeins.com/answers-to-your-top-3-questions-about-life-insurance/
https://www.betterlifeins.com/do-i-really-need-life-insurance/
Website Design & Development
I have helped migrate and maintain the following websites. I can create a website for your business that contains many of the elements seen on the pages below.
Creating a page that looks great and showcases your brand is important. The aspect that often gets overlooked is that you need quality writing and thoughtful calls-to-action that inspire your visitors to reach out to you for services.
No website is complete without the ability to track it's performance and generate more leads. All websites I create have a real-time dashboard so you can see exactly how your site is performing.
Take a look at some of the websites I have created and migrated throughout my career:
https://www.tapconet.com/
https://www.rockwellautomation.com/en-us.html
https://www.betterlifeins.com/
https://www.sitetracker.com/
Creating a page that looks great and showcases your brand is important. The aspect that often gets overlooked is that you need quality writing and thoughtful calls-to-action that inspire your visitors to reach out to you for services.
No website is complete without the ability to track it's performance and generate more leads. All websites I create have a real-time dashboard so you can see exactly how your site is performing.
Take a look at some of the websites I have created and migrated throughout my career:
https://www.tapconet.com/
https://www.rockwellautomation.com/en-us.html
https://www.betterlifeins.com/
https://www.sitetracker.com/
Social Media Management
While managing Sitetracker's social media presence, I organically increased the LinkedIn page follower count by 33% over a 9 month period. The strategy I created increased the audience from 6.3k to 8.4k because I can concisely deliver a value-prop that gets people to click. Then I dig into the behind the scenes data to see what made them click. By sharing relevant product or industry related news in a non-salesy way with my audience, I increased the trust and engagement with our page considerably.
While at TAPCO, I designed and executed the social media strategy to organically increase our social media followers by 110% over a 2-year period. I trained the sales team how to leverage the content and messaging I wrote on their social channels to increase the success of their prospecting efforts.
While at TAPCO, I designed and executed the social media strategy to organically increase our social media followers by 110% over a 2-year period. I trained the sales team how to leverage the content and messaging I wrote on their social channels to increase the success of their prospecting efforts.
Account Based Marketing Campaigns
I executed several demand generation campaigns for the energy and telecom industry. After examining the total addressable market, I identified appropriate third-party media outlets to partner with that amplified the companies message to the right people. I leveraged webinars, ebooks, whitepapers, email campaigns, paid and social organic social media, and events to generate interest in the company's software.
Here are some links to some of the campaigns I managed:
https://www.sitetracker.com/on-demand-webinar-how-to-make-renewable-energy-a-cost-effective-reality/
https://www.sitetracker.com/solutions/energy/solars-vital-role-to-net-zero-success/
https://www.sitetracker.com/accelerating-ev-charging-deployments/?partnerref=website
https://www.sitetracker.com/harvard-business-review-energy-report/
https://www.utilitydive.com/spons/managing-high-volume-infrastructure-deployment/622254/
https://www.sitetracker.com/whitepaper-managing-high-volume-infrastructure-deployment/
Results
2306 Leads, $1.03M in Marketing Sourced Pipeline in 10 months
Here are some links to some of the campaigns I managed:
https://www.sitetracker.com/on-demand-webinar-how-to-make-renewable-energy-a-cost-effective-reality/
https://www.sitetracker.com/solutions/energy/solars-vital-role-to-net-zero-success/
https://www.sitetracker.com/accelerating-ev-charging-deployments/?partnerref=website
https://www.sitetracker.com/harvard-business-review-energy-report/
https://www.utilitydive.com/spons/managing-high-volume-infrastructure-deployment/622254/
https://www.sitetracker.com/whitepaper-managing-high-volume-infrastructure-deployment/
Results
2306 Leads, $1.03M in Marketing Sourced Pipeline in 10 months
Webinar Production & Promotion
Executed 117 webinars (+34% YoY) with 68,124 registrations (+17% YoY), 30,978 attendees (+33% YoY), and influenced $3.1 million in revenue (+320% YoY).
I created the landing pages, wrote social media messages, and ensured proper campaign attribution so ROI could be measured.
I created the landing pages, wrote social media messages, and ensured proper campaign attribution so ROI could be measured.
Reporting & Analytics
I have experience with Customer Relationship Management (CRM) systems and have administered HubSpot and Salesforce among others. I understand how to use Google Analytics to measure marketing campaigns from the time a customer clicks on your link to when they sign their contract. This level of analysis guides content creation and marketing programs to maximum return on investment.
I have helped clients create lead scoring models, segment their contact database, remove unengaged contacts to remain under CRM account caps, forecast deal close percentages, visualize sales pipelines, funnel progression, and determine most profitable sources of their leads. This deep dive analysis gives you the insight into operations to hit your marketing goals.
I have helped clients create lead scoring models, segment their contact database, remove unengaged contacts to remain under CRM account caps, forecast deal close percentages, visualize sales pipelines, funnel progression, and determine most profitable sources of their leads. This deep dive analysis gives you the insight into operations to hit your marketing goals.
Product Overview Videos
I wrote, produced, performed voiceover, and coordinated with filming crew and editors to create a series of videos designed to showcase the functionality of traffic safety systems to clients who required a lot of technical information before any solution was considered in the highly regulated traffic safety industry.
You can view the videos here. They are incredible products and worth letting your local municipality know about if you have some dangerous roads in your area.
https://www.youtube.com/watch?v=8W9pLEUeBww
https://www.youtube.com/watch?v=NGzmVn-lguM
https://www.youtube.com/watch?v=y13A9SoALhM
https://www.youtube.com/watch?v=L-WylnGN_4Q
You can view the videos here. They are incredible products and worth letting your local municipality know about if you have some dangerous roads in your area.
https://www.youtube.com/watch?v=8W9pLEUeBww
https://www.youtube.com/watch?v=NGzmVn-lguM
https://www.youtube.com/watch?v=y13A9SoALhM
https://www.youtube.com/watch?v=L-WylnGN_4Q
Press Releases
Examples of press releases written for product releases:
https://www.tapconet.com/press-releases/tapco-launches-new-connected-vehicle-interface
https://www.tapconet.com/press-releases/tapco-launches-13-watt-self-contained-solar-cabinet-at-atssa-annual-meeting
https://www.tapconet.com/press-releases/tapco-launches-new-connected-vehicle-interface
https://www.tapconet.com/press-releases/tapco-launches-13-watt-self-contained-solar-cabinet-at-atssa-annual-meeting
bottom of page