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Reporting & Analytics
I have experience with Customer Relationship Management (CRM) systems and have administered HubSpot and Salesforce among others. I understand how to use Google Analytics to measure marketing campaigns from the time a customer clicks on your link to when they sign their contract. This level of analysis guides content creation and marketing programs to maximum return on investment.
I have helped clients create lead scoring models, segment their contact database, remove unengaged contacts to remain under CRM account caps, forecast deal close percentages, visualize sales pipelines, funnel progression, and determine most profitable sources of their leads. This deep dive analysis gives you the insight into operations to hit your marketing goals.