Account Based Marketing Campaigns

I executed several demand generation campaigns for the energy and telecom industry. After examining the total addressable market, I identified appropriate third-party media outlets to partner with that amplified the companies message to the right people. I leveraged webinars, ebooks, whitepapers, email campaigns, paid and social organic social media, and events to generate interest in the company's software.

Here are some links to some of the campaigns I managed:
https://www.sitetracker.com/on-demand-webinar-how-to-make-renewable-energy-a-cost-effective-reality/
https://www.sitetracker.com/solutions/energy/solars-vital-role-to-net-zero-success/
https://www.sitetracker.com/accelerating-ev-charging-deployments/?partnerref=website
https://www.sitetracker.com/harvard-business-review-energy-report/
https://www.utilitydive.com/spons/managing-high-volume-infrastructure-deployment/622254/
https://www.sitetracker.com/whitepaper-managing-high-volume-infrastructure-deployment/


Results
2306 Leads, $1.03M in Marketing Sourced Pipeline in 10 months