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While managing Sitetracker's social media presence, I organically increased the LinkedIn page follower count by 33% over a 9 month period. The strategy I created increased the audience from 6.3k to 8.4k because I can concisely deliver a value-prop that gets people to click. Then I dig into the behind the scenes data to see what made them click. By sharing relevant product or industry related news in a non-salesy way with my audience, I increased the trust and engagement with our page considerably.
While at TAPCO, I designed and executed the social media strategy to organically increase our social media followers by 110% over a 2-year period. I trained the sales team how to leverage the content and messaging I wrote on their social channels to increase the success of their prospecting efforts.